Have you been losing out on jobs to your competition? You're not alone. Many roofing contractors find themselves missing out on customers because they aren't offering payment options as a part of their business.
Why Should Roof Contractors Offer Financing?
Become More Competitive
Most customers like to shop around for the best deal when it comes to funding a roofing project. When you offer flexible, affordable payment options, you'll become a more enticing option and win over new customers.
Boost Close Rate
Same-As-Cash loans make it easy for homeowners to make a decision — meaning you'll close more deals quickly. In fact, when offering a choice of Same-As-Cash loan or low monthly payment loan, our contractors can see their close rate nearly double* (assuming a base close rate of 25%).
*Based on the Brickyard Study commissioned by EnerBank USA. 2018.
Grow Average Project Size
Research shows that one-third of homeowners regret not spending more on their project, and when offered payment options, they spend an average of 43%* more on their renovation. This higher spending will boost your average project size and help you increase revenue over time by offering higher-quality roofing materials or other add-ons to the project, such as new gutters.
*Based on the Brickyard Study commissioned by EnerBank USA. 2018.
How do Roofing Contractors Offer Financing?
We've made it simple for homeowners to apply with three paperless application methods, including online, in the app, or over the phone. With quick approvals, you can get everything signed, sealed, and delivered before you leave the home. Once the project begins, requesting funds from homeowners is just a click away. They'll receive the request via their preferred contact method and typically the funds are deposited within 24 hours of the homeowner's approval.
Upgrade Your Roof Financing With EnerBank!
If you're already offering payment options, but aren't happy with your current provider, let us share a little about what makes EnerBank different. First, we are experts in the home improvement industry. That means our loan products are designed specifically for home renovation, including the roofing industry. Second, we aren't here just to provide financing. When you work with us, you'll have access to your own dedicated relationship manager, high-quality marketing materials, and a US-based customer service team, all for no additional costs. Finally, we treat your customers like our customers, providing a fast, easy, and convenient way for homeowners to get the project they want when they want it — making for an excellent customer experience that can lead to referrals.
